The LOU brand is most often associated with elegant, red-carpet-worthy creations that even appear in Cannes thanks to our ambassadors. We also design everyday outfits that make every woman feel like a million dollars. However, at LOU, we have believed from the very beginning that as a Polish brand from Leszno, we can change the face of our local community. That is why we support local basketball teams, showing that sports and fashion can go hand in hand.
LOU - A Polish Fashion Brand with a Heart Beating in Leszno
Our story began in 2014 with... the lack of a perfect dress for a major occasion. We thought, why not design and sew it ourselves? And so we did. Just a few inquiries from delighted ladies during the event were enough for the seed of a business idea to sprout in our minds. That is how the Lou Women’s Fashion brand was born in Leszno.
From the very beginning, one idea has guided us: we want to serve you unique designs. We care not only about exceptional design and the unique character of our clothing but also reach exclusively for the highest quality materials. All of this so that you can shine.
Leszno is our small homeland, and we aren't going anywhere. It was right here that we took our first steps in the great world of women's fashion.
This is where the first LOU dress designs were created—the ones you loved so much. Over time, we began to run out of space, so we decided to move our operations to a modern, spacious facility where we sew LOU dresses and apparel. That is also where our headquarters and a true professional Showroom are located.
Every step in Lou's development allows us to aim even higher. We ship our designs to dozens of countries worldwide, but we never forget our roots. Therefore, we are actively involved in the sporting life of the city. Basketball has held an important place in Leszno's history for years, and we want to be an active part of it. By supporting local teams, we also support the community that cheers for them, experiences the emotions, and thus builds our identity.
Why Does LOU Support Sports?
Sports and fashion have more in common than it might seem. In sports competition, what matters is passion, consistency, hard work, and the pursuit of a goal. These are the exact same values that accompany us at LOU every day—from the moment the first sketch is made to the finished product.
By supporting sports, we promote:
- Physical activity and a healthy lifestyle.
- Fair play competition.
- Pushing personal boundaries and the joy of success.
For us, this is not a one-time adventure, but a conscious decision that is part of the LOU brand DNA. We want to provide support to Leszno athletes who work hard every day for success—just as we constantly work on the quality and design of our clothes.
Novimex Polonia 1912 Leszno - High-Level Basketball
We are incredibly proud that in the 2025/2026 season, we have the pleasure of being a sponsor of the Novimex Polonia 1912 Leszno club. Our basketball players worthily represent our city in the Pekao 1st Men's League.
The team's journey to this point has been impressive:
- 2023/2024 Season: A return to the courts and competing in the 3rd league.
- The Next Step: Playing in the 2nd league thanks to a wild card and proving their worth.
- Currently: Promotion to the second tier of the highest Polish basketball league.
Thanks to LOU's support, the team can grow, invest in training, and fight for further success. It is also a great promotion for Leszno across Poland—every match is an opportunity to showcase the national reach of local initiatives.
Lou Tęcza Leszno - Female Strength and Ambition
Confirmation of Leszno's sporting flair can also be found in the players of the Lou Tęcza Leszno club, competing in the PZKosz Women's 1st League. Since the 2025/2026 season, we have become the title sponsor of this team. A women's team and a women's brand—it's hard to find a better match!
We support athletes who prove that talent and hard work know no gender. Lou Tęcza Leszno is a team that not only competes for points but also inspires young girls to believe in their own potential. Having the LOU logo on their jerseys is a source of great pride for us.
Reviving Leszno's Sporting History
Basketball was, is, and will be an important element of our city's identity. As the LOU brand, we feel a responsibility to maintain this tradition. We believe that sporting history should be a living part of the present.
By supporting both first-league teams, we are contributing to rebuilding the strong position of basketball. Thanks to this, young players can dream of playing at the highest level without having to leave their hometown. LOU's presence with local clubs is a symbol that tradition and modernity can go hand in hand.